AI diagnostic workflows
Built AI-powered workflows that diagnose account performance across a portfolio of 50 UK & Ireland businesses, so opportunities surface faster and pitches start from data, not guesswork.
Google · AI & automationWhat I build
Systems that turn one-off effort into repeatable results.
I don't wait for a playbook to exist. When I see friction in how work gets done, I design the process, build the tool and roll it out, then measure whether it worked.
Experimentation frameworks
Architected Value-Based Bidding experiments (tROAS/tCPA) and structured AI expansion across Search AI Max, Performance Max and YouTube, giving clients a repeatable way to test, learn and scale.
Google · Strategy & testingData-driven outreach engines
Designed multi-channel outreach strategies tailored to regional verticals and senior technical buyers. The system behind 143% average quota attainment and repeated EMEA top-performer awards.
Cloudflare · Go-to-marketMeasurement foundations
Lead first-party measurement set-ups (Consent Mode, Enhanced Conversions and CRM integrations), building the data plumbing that every smarter decision downstream depends on.
Google · Data & measurementPeople & onboarding processes
As New Hire Coach, Interview Panellist and Social Committee Chair for the EMEA BDR organisation, I helped shape how the team hired, ramped and stayed connected.
Cloudflare · Team buildingSee what I'm building →
Side projects, scripts and tools I've built independently live on my GitHub. Have a look at the code behind the ideas.
GitHubHow I work
From friction to a system that runs itself.
The same loop runs through every role I've had, whether it's a client account, a sales territory or a team process.
Spot the friction
Find the manual, repetitive or guesswork-driven step that's slowing results down.
Design the process
Map a better way, grounded in data and in how people actually work day to day.
Build the tool
Prototype it independently, whether that's a workflow, a framework, an AI assist or a playbook.
Scale & measure
Roll it out to clients and teammates, track adoption and impact, and iterate.
Toolkit
What I build with.
The tools I reach for to take an idea from a manual workaround to a working system, from AI and automation to tracking, data and CRM.
AI & automation
Building AI diagnostic workflows and automating repetitive work.
ClaudeChatGPTGeminiCustom GPTs & GemsZapierMakePython (Colab)
Tracking & measurement
Consent-aware, first-party tracking that ad platforms can trust.
Google Tag ManagerServer-side GTMGA4Consent Mode v2CookiebotEnhanced ConversionsStapeMeta Conversions APILinkedIn Insight TagMicrosoft UET
Advertising
Value-based bidding and AI campaign strategy across platforms.
Google AdsSearch AI MaxPerformance MaxYouTube AdsGoogle Ads APIOffline conversion importsMeta AdsLinkedIn Campaign ManagerMicrosoft Advertising
Data & reporting
Turning raw data into reports and decisions.
Google Sheets (advanced)ExcelBigQueryLooker StudioMeridian (MMM)
CRM & go-to-market
Pipeline, outreach and signal-based prospecting systems.
HubSpotSalesforceOutreachSalesloftLinkedIn Sales NavigatorClayApollo
Web & infrastructure
Shipping sites and the plumbing underneath them, like this one.
CloudflareGitHubHTML & CSSShopifyGoogle WorkspaceSPF / DKIM / DMARC
Experience
Where I've been building.
Four years across ad tech, cloud and AI, partnering with C-level executives, agencies and technical stakeholders across EMEA.
Account Strategist · Google
Google Customer Solutions, managing a portfolio of 50 UK & Ireland businesses.
- Built AI diagnostic workflows to assess account performance and surface growth opportunities.
- Architect Value-Based Bidding (tROAS/tCPA) experiments and AI expansion across Search AI Max, PMax and YouTube.
- Advise clients on first-party measurement, leading Consent Mode, Enhanced Conversions and CRM integrations.
- Partner with C-level executives and agencies to scale customer acquisition.
82% pitch coverage90% solution adoption100.2% revenue run rate
Enterprise Business Development Representative · Cloudflare
Accelerated Cloudflare adoption across EMEA, progressing laterally across CEE and enterprise accounts.
- Designed data-driven, multi-channel outreach strategies tailored to regional verticals and senior technical stakeholders.
- Advised clients on CDN, Zero Trust and network security strategies to improve performance and reduce risk.
- Partnered with marketing, channel and solutions engineering teams to run regional go-to-market campaigns.
- Represented the EMEA BDR organisation as Social Committee Chair, Interview Panellist and New Hire Coach.
143% avg. quota attainmentEMEA BDR of the Quarter, Q3–Q4 20244× Top Outbound BDR
Business Development Executive · Echobox
AI-powered publishing platform.
- Supported Eastern European digital publishers in using AI and automation to grow audience engagement and revenue.
- Collaborated with The Associated Press to implement AI-based newsroom optimisation across U.S. markets.
- Ran market analysis and outreach that expanded the company's footprint across independent and regional publishers.
Skills
Process & workflow design
AI diagnostic workflows
Digital & AI bidding strategy
Performance & attribution analysis
First-party measurement & CRM
Strategic account planning
Consultative selling
Client relationship management
Cross-functional collaboration
Stakeholder & agency engagement
Education
MSc Digital AnthropologyUniversity College London (UCL) · 2020–2021Thesis: Russian pro-democratic digital journalism and diasporic media networks.
BA AnthropologyUniversity of Exeter · 2017–2020Researched alternative knowledge communities; curated artefacts for the John Douglas Museum.
Languages & beyond work
English & RussianNative speaker of both
MindLondonFundraising for the mental health charity through sporting events across London.
Think PacificLawaki, FijiCo-led and fundraised for health education programmes with the Fijian Ministry of Sport.
Contact
Got a process that needs building?
I'm always happy to talk about go-to-market, AI workflows, or the tools I'm working on.